Google QR Codes – done right, they’re great.
Done wrong, and you’re completely wasting your time.
Think I’m just exaggerating? Maybe just kidding? I’m not – you can really lose potential customers fast by getting this wrong.
I’m not going to let that happen to you. Plus, I’m going to not only show you how to get QR codes generated – for free and done right, but I’m going to give you a HUGE bonus: – I’m also going to show you how you can simply and easily track EVERY TIME someone scans your QR code!
First, let me show you a perfect example of QR codes gone wrong, check this out:
My girlfriend and I were driving through a neighborhood we really like a lot the other day. A house for sale made us stop – but there was no flyer out front for us to take, just a sign with no details.
But there was a QR code!
So we whipped out our smart phones and scanned the QR code and prepared to get all the juicy details on this house for sale…
…and then, we landed on… not a page with info about the house, but the home page of the Realtor selling the hourse – but wait, it get’s worse: it wasn’t even a mobile site we could navigate to try to find the home for sale!!
So we gave up. Now think about this: this Realtor stands to make many thousands of dollars from selling this house. We’re ready to buy. But we were frustrated and lost confidence in this real estate professional.
Now, setting aside the fact that we could call the real estate agent, visit their home page later on a laptop etc., we were immediately unimpressed and under-whelmed.
Are you doing that to YOUR customers? Don’t! Here’s how to use Google’s QR Code Generator, PLUS track every time someone scans your code and visits your site in Google Analytics, in 9 simple steps!
1. Copy the full URL of the page of your site you want people to land on when they scan your QR Code.
2. Go to http://www.google.com/support/analytics/bin/answer.py?answer=55578 and paste in your URL – this is Google’s URL Builder Tool for Google Analytics Tracking*
*Not sure how to do this? – I’ll cover it in a future blog post soon.
3. Copy that new URL with the Google Analytics URL Tags.
4. Go to Google’s URL Shortening Tool at goo.gl and paste in your new URL and click on “details” to the right (it will be at the top of the list of your new URLs on this same page.
5. On the “details” page you’ll see the QR code at the right – underneath that you’ll see a URL in green; copy that and paste that into the URL address bar of a new browser tab (you’ll see just the QR code now).
6. Right click on that QR Code image, and choose “save image as” – save to your computer, like your desktop, somewhere you’ll be able to find easily (it will save as a .png file).
7. Open an image editor or use an online image editor and save the file as a JPEG (.jpg) file.
8. Now use that image on your flyer, brochure, or whatever you want!
9. ***Make sure the page that people will land on is a mobile-friendly version of your site! – If you use WordPress, you can use a mobile plugin like this one to instantly make your website mobile-friendly, and you site visitor’s smart phone will automatically detect it.
Now, go forth and create QR Codes – and, don’t forget to check the “campaigns” tab in your Google Analytics to see how visitors behaved once they landed on your site.
Any suggestions for improvements? Did I miss something? Let me know in the comments below.